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My view is that, generally speaking, depending on the business level and decide. If high management level. Is united in a single brand, Louis Vuitton outlet if poor management level, want to reduce brand risk, use more brand. At the same time. Should also consider factors of production line. Different industry has size different production line. Like daily chemicals, such as p&g such brand, it production line width, product variety, itself need different brand. Like clothing industry, such as li ning, itself may not require different brand. But when production line to broaden, they might affect brand quantity choice. It clothes a low grade respectively, so also should have different brand, especially high-end products in addition to take a name. Especially if it turned to high-end low end, it shall establish a new brands, as Toyota’s lexus car. Production line to the brand influence is more complex, play to manage its own brand, then the product line in advance into different series. But have a bit, must beforehand points well, try not to midway changes. High and low end products production will begin at the same time, can’t do first low, also can’t begin to do high-end, and then went on to do the low end, because of that the somebody else will think you in the level of falling. These aspects, involving then we should talk about the third question: brand positioning. Influence factors of brand positioning has two, one is the orientation of customer group, the second is the class of the brand and the connotation of positioning. Talking about the customer group agreed before a, I will first give everybody to speak a little episode to explain the concept of customer. You know now a pet countless, pet food company, pet hospital increasingly prosperous. Animals than people money to good money earn more than, the management and the pet industry company to improve your product in also spare no effort. Now is not advocate environmental protection, popular green food, well, a dog food company take this concept using the dog food, developed a green dog food. This type of dog food articles for babies. Marry son can’t clearly express his willingness to buy, also does not have the purchasing power, at this point, they and the dog is the same. I also have here a and green dog sets above similar examples. Some animation products are for children, especially the infant’s, when the animation company set up shop and you will have to parents of children also like this brand. So business shop condition also same as above, it needs not only the customer purchasing power, and the need to like this brand. If the baby didn’t purchasing power, Louis Vuitton canada and you try to let parents like it, you should not pick the chain. China’s many cartoon brand chain have failed, is because they move wet that parents don’t like

. “customers” concept to the different understanding of customer group of division is very important, but to customer groups levels of division is a more important factors. Fashion brand, must be aware of their brand positioning is popular or of luxury. Located in the luxury goods, also is the price in the field of high-end brand, its customer group will be very small, and scattered. Come frome: http://www.louisvuitton-canada.ca

Lv man series is the first choice of ascension man glamour, French famous brands of lv will continue with the use of the design many men lv bag bag, garment, still can show each men own temperament and charm. So the man series is lv every man with you the necessary choice.

Lv man series now is the international man of supplies popular trend, lv man series will be popular in Europe’s unique design will be in within China market reaches out, the men in China is very popular and like. Lv man series in Paris, France in the most typical is the long form of the purse, perpendicular type of elongation wallet, unique long bag, Louis Vuitton Outlet leisure purse type the trend of the shoulder satchel and business fashion handbag.

Man supplies is a huge potential market, and now with the improvement of living standards, the men to the personal supplies and dresses all happens a lot of change. Lv man series is to cater to the market, and now it has constantly, for different personality, and different style, different lv man, make unique lv bag bag, garment, lv man can improve the series is man glamour, reflect individual style effect.

Now a fashionable, elegant bag for individual overall modelling is very important. Lv man series is to make good taste, fashionable elegant men, is according to the requirements of the men made a variety of appropriate public men consumption lv bag. Lv man bag is not a easy and decent, good-looking appearance, or have a strong connotation, or a suitable for their own unique lv man bag. Lv man series can be individualistic lv man, model has personal style lv man. Lv man series is designed for the men to increase the power, the special charm of ascension for men and manufacturing. Lv man series is creating China lv man, Louis Vuitton Canada can satisfy all the men of the quality of life in pursuit of, to beautiful requirements, become lv man. read from: http://www.louisvuitton-canada.ca

Luxury brand in China to enter open a shop tide

These brands of Armani related report showed that its in mainland China more than 50 home stores, about 10 home is opened last year. Another big Louis Vuitton luxury brand in January and February this year between two stores in China even open. Louis Vuitton canada One of the big three luxury brands Gucci, also to open new stores in Beijing recently. Similarly, the world luxury association report show that by the end of this January, Chinese luxury consumption totaled $8.6 billion to become the world’s second largest luxury consumer. At present is a luxury brand in China seek greater development of golden period.

Luxury brands to enter the open a shop “blowout period”

Although financial crisis sweeping the globe, but do not reduce luxury brands in China open a shop enthusiasm. According to information, Armani luxury brand famous in China about 20% of the store is open in the near future, as a luxury brand of Louis Vuitton also leading in January and February in shanxi, taiyuan and tianjin even open the two stores, and Gucci JinBaoHui shopping center in Beijing the brand shop also is this year in January 23 formally opened.

Additional as we have learned, wuhan international plaza already and 42 luxury brands and international famous brand signing, will be in the years of Gucci, in a Hermes, Cartier and a number of top class brand.

The world association of luxury goods, according to a report by the end of this year, the world luxury consumption the top three countries respectively for Japan, China and the United States. Among them, the our country luxury consumption to total $8.6 billion, global share 25%, more than the United States for the first time, the second being the throne.

“China will be the global financial crisis countries under an important position of the luxury brands, the release of the report of the country, a luxury brand in the Chinese market opportunity and development, and will play a important strategic significance to the market.” The world association of luxury goods China office’s chief spokesman said Mr OuYangKun analysis.

In addition to the above a luxury brand, Europe’s largest Hennes & Mauritz clothing retailers (H&M), will this year to expand the market in China. For H&M in Beijing, Shanghai and Hong Kong add 5 home stores, Beijing will be the focus of its expansion plans this year. Its first settled in Beijing’s flagship plan on April 23,, in the transformation of the qianmen street after officially open for business. Related sources, and the second home stores will H&M in Beijing xidan big yue city opens. In addition, the famous brand of the recent information related to Guess also shows its publication dedicated to the development of China “resolution.

Crisis catalytic luxury goods market development

So far this year in January, China has more than the United States, second only to Japan to become the world’s second largest luxury consumer market. The flipside is, excluding Japan other parts of Asia, of the world’s largest luxury goods group LVHM (LouisVuittonHennessyMoet) the proportion of the total sales revenue, has surged from 15% to 20%. No doubt, China is the data the pillar of the increase. China has become a luxury brand layout emerging market of choice.

Beijing zhao cities have zero business management consulting Co., LTD, chief consultant in recent LiuHui luxury brand in China set up shop of tide analysis think: “financial crisis has stormed the U.S. economic developed area in the world, many luxury brand losing a lot of customers. These luxury brand in order to maintain their own living, have to open up new market. Even without the financial crisis, a luxury brand will also expand China and other emerging markets, but not now. The financial crisis accelerated the luxury brand to open new positions steps.”

In addition to the cause of the financial crisis, the Chinese consumption ability to continuously “comes up”, also let the international famous brand raised eyebrows. They begin to pay close attention to the Chinese market this “big cake” is not an accident. China brand strategy association study shows, at present, China has the ability to buy international famous brand of consumer groups has reached 13% of the total population, and keep growing. By 2010, Chinese luxury consumption group will reach 250 million, growth in the world and the first.

OuYangKun also think that in 2010, China’s luxury consumption would amount to 200 billion yuan RMB. By 2015, Chinese luxury consumption will account for 32% of the global market share. Bain&Company report also predicted that, in the next five years, the Chinese luxury market can achieve 20%-35% of the annual increasing rate.

The luxury market order is standard

Luxury brand in China the trends of open a shop tide, to regulate the normal operation of the Chinese luxury market, have great benefit to no harm. One does not wish to be named, said of the industry, and the luxury brand in China to open stores, Louis Vuitton Outlet the more its internal competition is more intense, the benefits of consumers to the greater China. It will make China to buy luxury crowd, with a cheaper price to buy better goods.

In a few years ago, the Chinese luxury market operation mechanism is not sound now, some unscrupulous businessmen to use market information block, with the real thing in the sales will fake, make consumers in shopping malls in shopping will buy fake. Just as its name implies, luxury is expensive pronoun. Consumers spend big price to buy fake, great harm to their rights and interests. As a luxury brand in the large area of China, the problem has been solved.

The industry also analyzes said: “at the present set up shop in China of luxury brand it is, one to two years later, the Chinese luxury market context will be clear, and operation of the luxury market will become increasingly standard also. site: http://www.louisvuitton-canada.ca/

Chinese luxury consumption is second only to Japan

Report from our correspondent (reporter XingShiWei) high-end luxury consumption, China is second only to Japan.Yesterday, in the 11 th national Louis vuitton outlet three conference news centre at the news conference, vice minister of commerce JiangZengWei introduced. And he said, this February CPI increase 2.7% is the main food prices.

The biggest contribution to GDP consumption

JiangZengWei introduction, 2009, our country social commodity circulation amounted to 12.5 trillion, up 15.5%, the price of negative 1.4 deduct the growth of, a real increase of 16.9%.Consumption GDP contribution rate reached 52.5%, 6.8% higher than that of 2008.

JiangZengWei key mentioned, in the high-end luxury consumption, consumption of China now is second only to Japan. At the same time his stay, jiang says, in the car this year old change new, the government department will improve standards of subsidies. This year in an old car for a new subsidies standards by 3000 yuan to 6000 yuan to improve the RMB 5000 to 18000 yuan. Small cars by 7.5% impose purchases duty, this policy will be carried out by the end of this year.

This year the price moderate controllable

Recently, the national bureau of statistics released the CPI rose 2.7% in February.

To this, the ministry of commerce minister assistant room love qing explanation says, the food to the 2.7% contributed to a 74.4%, food prices have risen by 6.2%, and the main cause of the rise in food prices is what? Is a disaster, the snowstorms, drought, sea ice and so on, these make us the price of vegetables risen sharply.

Room love qing said, according to the monitoring of the ministry of commerce, after the Spring Festival, edible agricultural prices falling every week.

For this year CPI3 % expected, Louis vuitton Canada room love qing said overall see price this year or mild controllable, the 3% target or can realize.

Basic drugs sold all pharmacy

This year, one of the core of cure of the new measures–national system for basic drugs will be implemented.

This his stay, jiang said, the ministry of commerce will make sure every pharmacy are equipped with 307 kinds of basic drugs and ensuring that the market supply. The public can buy in pharmacy to parity drugs.

In the enterprise operation his stay, jiang says, because many retail pharmacy is not included in the scope of the medical insurance reimbursement, the ministry of commerce to extend the pharmacy business, through the modern chain, retail and join in, and other ways to expand the scale. site: http://www.louisvuitton-canada.ca

French fashion has a long history of traditional to court and fashionable dress for taste, the most pertinent than 17 th century French royal court, king Louis xiv that was the center of the fashion leading character, Burberry Outlet Online he advocated the dress vogue to become the people imitate modern, most of Europe as the city in succession. Louis xiv created in the history of France’s a heyday, for he that France is a powerful and people respect and his rule before and after France for 72 years, is the world of one of the longest ruling monarch, known as the “king of the sun” (RoiSoleil). Napoleon once said: “Louis xiv is a great king, is he made France as the international first-class position, in France since since Charlemagne, and who can in all aspects compared with him?” Louis xiv is a fashion character, but the leaders of the fashion trends, driving the fashion popular culture, has been fashionable revolutionary vanguard, leading to the forefront of fashion, repaired the Versailles palace, free time more often run the festival and dance, the palace is often put on plays. Louis xiv often call tailor come near, dictating a picture of a new dress, just like like general designer. The great enlightenment thinker voltaire is praised the merit of Louis xiv: “he 20 generations tuoba merit add also can’t more than a person of Louis xiv.” on the dress vogue, voltaire wrote: “in order to highlight the main courtiers, king design a cherubim of blue coat. The gold and silver pattern to be driven by people speaking, vanity allowed to wear the clothes but great favor…. people at that time in the act the role ofing has tight short coat lined with cuffs coat, coat across a shoulder straps, shoulder hanging on the sword, another a decorated with the lace scarf, things like that, Burberry outlet and decorated with two rows of hat. This dress feather wear the way has been popular in 1684. In addition to Spain and Poland, it has become a popular outside Europe’s dress style everywhere. At that time the court of Louis xiv to mimic the dazzle.”

The influence of the fashion of Louis xiv and an anecdote, he is a short man, about 154 cm in height, so for his height were unhappy,Burberry Sale feel oneself of position and height is notmatching, and put on a special 15 cm high shoes to enhance majesty feeling, formed the modern sense the first pair of high heels. Results the nation struggled to follow suit, developed into later the high-heeled shoes of spread all over the world. Louis xiv shawls long hair, appearance romantic prince, is often the admiration of all, are also a people chase high fashion. Palace are imitated his minister of dress, every noble appearance appear, always feet put on white stockings and high-heeled shoes, clothes more set in gold chain, a fashionable dress up. Because want to wear white wig of Louis xiv, his men and noble to flatter polishing, then start follow their example, blowing at the palace of the popular fashion a wig. Louis xiv is a perfume a lot as well as those, became a love perfume emperor, he even called for his subjects to change every day with different perfume, so the whole Paris pervaded the perfume. Louis xiv a famous saying: fashion is a mirror. This is he the best explanation for fashion. Western nations at different times to fashion their excellences, all the European countries with BoJueYunGui royal clothing evolution are inseparable. And the nobility of the most power is the leading fashion person, often led the be fond of of the rise of the fashion trend.. Louis Vuitton canada

With the development of society progress, into the modern society, the ideology of the formation of the fashion to suppress and effects wear off, but still the formation of fashion and produce all sorts of friction and collision. In new China before reform and opening-up, the suppression of individual character very “left” controls the whole society, young people in life a little bit more to express individual character appeal is considered heresy, was as bourgeois lifestyle criticism,and so, in the 1970 s at the beginning of the reform and opening up, when the society began to appear some young people wear bell bottoms, Burberry Outlet Online stay long hair, then hear a piece of criticism and condemnation, and even someone will take scissors took to the streets to cut the bell bottoms and others long hair. Later, these behavior gradually accepted by society and the approval, wear bell bottoms and to keep long hair became a kind of fashion, people see was not strange. But then a series of new fashion in ideas and fashion behavior also have to undergo a collision process, because they repeatedly challenged the social ideology idea. Novel is the essential characteristics of fashion, in a social ideology idea is in a powerful position, the friction between them and collision is inevitable.

A new fashion will appear by impact and people in the aesthetic idea differences also has the very big relations.
Fashion as a cultural phenomenon, Burberry Sale and people’s aesthetic ideas have internal relations. Each people all have certain aesthetic idea, commonly known as the “vision”, this kind of idea and vision in all kinds of social and cultural factors is under the influence of the form. When a new things appear, people will use his peculiar ideas and look at, if do not accord with, can produce conflict, also is the common saying says “managed”. At this time, they will be in the thought and the motion tries to resist. Due to a variety of social economic and cultural factors, people in the aesthetic idea is very big difference. The old and green in all kinds of social economic and cultural factors, people in the aesthetic idea is very big difference. The old and young people, city and country people, the rich and the poor, Burberry Outlet look at things eyes are different. Not only in different social class and group differences, even the same social level and members of groups also have each different, as the saying goes “people one hundred, colorful”. In that case, a new way of life appeared by all kinds of people must be above reproach, comments, pointing fingers. In fact, every kind of fashionable form, must pass by ‘ ‘of one part person robs “to” see used to “, and the process of emulate, this is fashionable collision period. In the meantime, fashionable and brought must be LiPaiZhongYi, tenacious show yourself, otherwise the fashion will die young, will “see the light die”, cannot make fashion.

Three, flourishing

After a period of collision and integration, a way of life finally a foothold in the society, to get a certain amount of identification and accept crowd, and spread quickly, at this moment, into its flourishing, and only then, it really became a kind of fashion. This period has two notable fashion characteristics: one is from cover to see, it has a net of its goal level and groups of most of the members, become this level and groups of signs. People in the community that they belong to that level and groups, are divided by to the way of life. At the same time, it also quickly spread to other groups. The corresponding group for it from obsession with intensity, its can say at this time, to enter the insane best. This situation in a kind of fashionable flourishing is very common, such as the 1980 s in China some areas have called clivia minata once become fashion, in its peak, called clivia minata carried the day price, some people came to the point of run amok, at the shirt for. In fact, in fashion history, almost every kind of fashion are there once was a man of DianFengQi’s flare-up, although later people often feel do not understand this. These two characteristics of appear, and fashion produces social and psychological reasons have direct relation, it is the leading cause of fashion produce psychological magnified indefinitely
imitation of the results. Louis Vuitton canada We discussed in front when imitation psychological once pointed out that social psychologists think that it has some laws, one of which is a geometric series law, that in no other factors interference, imitate to geometric rate. When a fashion development to peak condition,
for its imitate, no matter from its quantity, namely imitators arrivals, or from the mass, the extent of the imitative to see, all is rise up the situation, that a storm, will the action of a little slow are enveloped in.
This may and famous “Matthew effect” also has a certain relationship, the more the strong strong, much more, as a kind of fashion become social trends, people only idea is to keep up with.